A website is a necessity for sustaining a business. Especially for a start-up, a website is a gateway to reach the wider world. As such, website design becomes a crucial factor in attracting customers to the site and engaging them.
If you are looking to develop a new business website or planning to redesign your existing site, this article is for you.
Numerous web templates, both free and paid, are available over the internet. But the thing is, many are already using these templates. While the template may fulfil your needs, it lacks uniqueness. Unique web design is an extension of your brand. You are showcasing your brand identity through a unique web design. Any good web designing company in Delhi will create a unique web design for you.
While being unique is the necessity, being simple is essential. People turn away from a website that has clutter. Instead, they prefer sites that have a clean design, provide information is direct and is accessible. Adding more white spaces, using limited colours, appropriate imagery, structured content layout, etc., are some of the things that make a site simple. Hiring a good UI/UX design company will design a simple and appealing website.
As websites are getting bigger with videos and graphics to attract the users, page load time has become a crucial factor for conversions. As online users are becoming impatient, making your pages load faster will help. Statistics show that a page that takes more than 2 seconds to load will have a higher bounce rate. Compressing image size without compromising on quality, concise content, checking web speed, etc., are useful measures to improve loading speed.
As the majority of online search is from mobile devices, making a site responsive is essential. Efficient web design means one which adapts to any screen size of any device. Users will have a better user experience visiting your site with a responsive design.
Efficient web design is one where branding is consistent across the site. Logo, a branding element while is placed in a fixed position. The usage of brand colours, iconography, typography, images, etc., across the site, forms branding consistency.
Users visit your website seeking information. Provide them with valuable information, and they will come back to your site. Add a blog space on your website and provide a great reading experience with appropriate design.
Online users tend to share a good piece of content with their friends and family when they come across one. As such, make social sharing a part of the web design from the beginning. Place the social sharing buttons strategically where maximum visibility is possible.
When you have a great UI/UX design, navigating the website becomes easy. You will help the user take less time to make a decision and let them find what they need swiftly. Any good company offering UI/UX Design Services in Delhi NCR will help develop an easily navigable website.
Designing a website for Search Engine Optimization (SEO) is one of the best web design practices. Such a website will let the world know about your business. Also, a well-designed site will increase your ranking in SERP (Search Engine Ranking Page).
One of the crucial web design features most businesses miss is the placement of Call To Action (CTA) buttons. Show your CTA buttons for sign up, add to cart, learn more, etc, clearly on the site so that the users should not wait to search for them.